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Tips For B2B Software Marketers -- Chris Voce // G2
MarTech Podcast ™ // Marketing + Technology = Business Growth
How to Get Your Prospects to Renew Your Product
Chris Vochi is vice president of market research at G2. He says reputation management is becoming increasingly more important in the B2B software buying process. If you can't make your product easy to use, that's the first experience that customers are going to think of, he says.
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