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Morrisons' Rachel Eyre talks shop with Rory

OnBD with ALF

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Innovating Retail Experiences Through Loyalty Schemes

Exploring how Morrison's leverages innovative retail strategies, including a revamped loyalty scheme, to enhance customer engagement and loyalty. The chapter discusses the evolution of their loyalty program, the integration of digital capabilities, and the positive impact on customer behavior and sales uplifts. Emphasizing the importance of personalized offers and fostering customer loyalty through data-driven initiatives, the conversation highlights the broader benefits of loyalty schemes in refining the retail proposition.

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