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787: Mitch Lowe | Lessons in Disruption Part Two
The Jordan Harbinger Show
The Redbox Fraud Scam?
Redbox had a huge success in one sale and then everything flopped after that. People would go to their local grocery store, buy a Visa gift card,. They would rent a game and two movies or three movies. And they'd spend what the balance was on that card and never return. When we went to Visa and to MasterCard and American Express, because there's a bin number on a visa gift card that identifies that it’s a gift card. We don't want to rent to these people.
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