How Do You Create a Brand Image for Your Company?

I was doing these very, very short video ads, if you will, on behalf of within the company that I'm a partner in. We didn't have a money really for a marketing budget so I just took it upon myself to sort of try to create a brand for us. And one of the stories I came up with was a recollection about my father and I. We broke down in our car in California Central Valley in 1969. The story was an illustration of how even though we all think that the country is really, really super divided right now,. In fact, if you go back to 1969, it was really bad. There's another term, a catastrophizing term that I