B2B Marketing with Dave Gerhardt cover image

#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)

B2B Marketing with Dave Gerhardt

CHAPTER

Are Third Party Cookies Going Away?

When you talk about become a media company, what does that mean to you? I think we have talked about content forever in marketing and B2B marketing. We typically are referring to it through the lens of performance marketing or blog posts written to rank on social against a certain set of keywords. The second thing is data privacy laws are changing. All of these things are just kind of shifting our thinking about social media. It's not going away by any means.

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