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TKE: Creating a new kind of business - with James Watt

Beautiful Misfits

CHAPTER

Fashion Industry Needs to Change

Fashion industry needs to change, but we're seeing magics devils and trouble makers. The s eo of patagonia is a fantastic company with heir deat vision. And i do believe there are two key things on breaking through the apathy of consumerism that we've seen for the last thirty years. One is, you've got to have a great product. But two, you'veGot to have one great message to wake people up to what's happening.

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