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Buy or build? Focus on the core product or innovate? Zendesk CTO Adrian McDermott's advice for scaling

In Depth

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The Incubation Zone

In incubation, we've figured out what the corl thinks we wanted to do. And over the years, we've built a team aron that product. We put a decade into it and made money all along. But have people who care about it and run it? I think you can be successful in that way, incubating a product. Other things we've acquired, and those were different things from a performance point of view. In re focusing on the corps and re investing n ther, i think has really helped the business. The efficiency zone not a place i live very comfortably, to be honest with you. As you grow, you look at your ca,. which is a

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