The Importance of Meme Literacy

Comedy is a wide open space now, right. You look at 10 years ago and it was the onion in front of your die and break.com. We're number one in comm score and humor. And then memes and then in our culture, you know, two areas and two categories that were very, very strong. So like fun properties and everything like this digital media and comedy has never worked, like they've never built business.