Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#174: How to Acquire and Grow SaaS Companies Using Cold Email (Alex Berman)

Hey {First Name}, An Insider's Guide to Outbound Sales

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How to Promote a SaaS Company

The main thing would be figuring out if they're ready or not. Right now we're not taking on any new deals, right? I like to work on like two to three at a time. The leads are more important than the copy. If you send to people that have money and have a need for the offer, then you can have even the worst cold email in the world.

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