Will Page on streaming pricing, music's revenue 'pie' – and why the global record industry is more local than ever
Music Business Worldwide
Streaming Pricing and the Addiction to the 999 Price Point
Rhapsody got its 999 license on the basis that it mirrored the cost of a blockbuster video rental card in December 2001. I'm just flabbergasted that we've seem to have offered more and more, but in real terms, charged less and less for it. It gets deeper, I mean 2.3 people on a family plan, that's £6.50 each. But by offering more, they were able to charge more. So you're seeing upward competition and price based on features there - which could go the other way. The music streaming industry should move away from what's known as pro-brata royalty payment model into a different model. We are an uncharted
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