The Politics of Twitter

Elon Musk said that the platform is now going to be sort of pivoting towards video, something we've heard plenty of other platforms say. He also took it a little bit further talking about looking at how they make a smart TV app and basically changed the way people consume content. The new CEO that's joined, her name is Linda Yekareno, was the chair of advertising sales from NBCUniversal. And I think that's where you start to see where this might be going because the big CPMs, the cost per thousand on advertising revenue absolutely sits in the advertising game.