Single Lane Ahead: The Convergence of ABM & Demand
B2B Marketing Exchange
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The Evolution of a B M Practice
The term e d m goes away because we're selling two accounts. We would just acknowledge that fact that all demand and all account base marketing was based on a similar premise, and they were starting to look more alike than they were different. I want to come back to that point about accontcentricity. It's probably small on the screen, but that point we made about everything being concentric, think about it to day, it's really about opportunities. Sgong to spend a little bit of time in the history. Will go through a sort of evolution of a b m. He thinks it provides some meaningful insight into how we are where we are to day, and what is
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