The DigitalMarketer Podcast cover image

EP133: How to Create Facebook Ads That Drive Real Results with Dennis Yu

The DigitalMarketer Podcast

00:00

The Importance of Personalization in Advertising

Facebook is the ultimate word of mouth machine, says Hootsuite's Garrett Wertheim. The company has set up its content library in such a way that when we put our goals, content and targeting into the machine, the machine can personalize for us. "I think of it as social postage," said Wertheim about Facebook ads.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app