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Harvard Business Publishing: A Case Study - [Business Breakdowns, EP. 84]

Business Breakdowns

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Navigating Customer Demographics and Brand Dynamics

This chapter explores the unique customer demographics of Harvard Business Publishing and its influence on pricing and churn rates, particularly among professionals and students. It examines the interdependence of Harvard Business Publishing and Harvard Business School in strengthening brand value, as well as challenges faced by organizations in controlling their branding strategies. Additionally, the chapter discusses the evolution of monetization models in the digital age, focusing on the transition to paywalls and its implications for content accessibility and quality.

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