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#123—Christina Alaimo: The Hidden History of Data and its Role in Modern Strategy

Outthinkers

CHAPTER

The Evolution of Data in Business

This chapter examines the transformative journey of data collection and its significant impact on modern businesses and ecosystems. It illustrates the shift from basic transactional data to a diverse array of data sources, highlighting innovations such as those seen in TripAdvisor's evolution. The discussion emphasizes the dynamic nature of industry value chains and the pressing need for companies to adapt their strategies in a data-centric landscape.

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