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How to Succeed at Anything Worth Doing | 2023 Kickstart

SPARKED

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The Power of Testimony

Our brains really work in an interesting way that way. We look at the experience of other people that we view as being similar as being proof that we too might be able to do this. So if you can literally just find like is there research? Is there actual data? Are there numbers? Are there demonstrations that show me that this is possible? That's one type of proof. The third type of proof that our brains often really love to see is the experience or the shared experience or the words of people who we trust. Do not make that experience. Be really careful when you're trusting somebody to allow you to believe that this thing is true, get really clear on why you're trusting

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