
Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Rethinking Market Research: A Behavioral Perspective
This chapter explores the speaker's journey from statistics to market research, highlighting the flaws in traditional methodologies like surveys and focus groups. It delves into behavioral science, cognitive biases, and the need for more effective research techniques that truly capture consumer decision-making. By advocating for innovative approaches, the speaker challenges organizations to rethink their practices and embrace a deeper understanding of consumer behavior.
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