Biomotive - How Do You Translate It?

Biomotive is kind of like the rational person's entry point into emotions. And our emphasis is on, you know, the emotional brain, the limbic system. So figuring out how to translate the nonlinearness into the most linear thing that I can has taken a few iterations of work. But then also, and unfortunately, I'm now following it as in category as my father. It just doesn't occur to us that we have to explain certain things because we're surrounded by people who process their emotions.