Introduction

Going against the grain in entrepreneurship, mastering social media marketing, and watching your online business take off with Gary Vee and Jasmine Star.

If you've been putting in the work to grow your amazing online business, you've probably stumbled across the name Gary Vaynerchuk (or Gary Vee!) a time or two. And if you've been working on showing up authentically as an entrepreneur, you've absolutely heard of my dear friend, Jasmine Star. 

Well, today is your lucky day because they're both here to share some game-changing wisdom on going against the grain in entrepreneurship and having the confidence to take huge risks for growth.  

Gary's unbelievable new book, "Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World" is just about to hit shelves, and this episode gives you a sneak peek into its brilliance. Think of it like a roadmap for navigating the world of online marketing, content creation, and brand building. Listen, I could rave forever about this book, but in this episode, we're diving into super simple, detailed, and actionable strategies for using social media to grow your business. 

Now, social media has grown a lot in recent years, and I have a bit of a love-hate relationship with it. But Gary has been a fantastic resource as I've learned to master social media platforms and become more comfortable posting authentically. 

Ready to take your business to the next level? Spoiler alert: you've got to think outside the box, have complete courage, and take unconventional approaches. It's all about getting in the dirt of entrepreneurship and learning to love it, my friends! 

Today, you’ll hear about: 

• (9:20) How going against the grain has helped Gary build his business and his advice for anyone who needs the courage to be unconventional 
• (16:13) Why you need to embrace and respect “the dirt" of entrepreneurship for long-term success
• (21:57) Understanding the three movements in social media: algorithmic, interest-based, and personalized content 
• (29:09) Overcoming insecurities and fear of regret so you don't miss out on opportunities 
• (33:14) Gary’s top three actionable strategies for launching your business with social media and ads
• (42:52) Mindset shifts for showing up as your full, confident, and non-judgemental self 
• (48:12) A sneak peak into the amazing practical tips you will find in Gary’s book 
• (55:06) The importance of finding your niche and creating content that is fun to resonate with your audience 

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