Under the Influence with Terry O'Reilly cover image

Disappearing Acts: When Popular Brands Are Discontinued

Under the Influence with Terry O'Reilly

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The Grief of Disappearing Brands

Exploring the emotional connection consumers have with discontinued products, with a focus on KFC's old fries and the campaign to bid farewell. Also examines consumer grief, efforts to bring back beloved products, and the influence and impact of brand discontinuation.

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