There's an authenticity to not, I always think about when people ask me today how to get into venture, right? And it's an interesting question because I wasn't purposeful about it. One of the things that I really appreciate about Tyler is there's this authenticity of like, hey, I'm going to follow my own North Star. Diddy has been so good at selling a lifestyle and he's been doing this nearly 30 years. What about Beyonce? There is this intense work ethic that I think that she's just been able to stay consistent with time and time againthat does set her apart.

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