My background is in consumer marketing at redbull. In that roll, i built big opinion leader programms there. So when we moved into influence or marketing, the predominant approach to this space has been these middle man market place approaches. And our view is that that's just way too transactional. There's no ability for the brand to build a relationship. We launched his sass solving work flow system of record for brands and now we're the clear category leader. Iold less probably aske me when i met you, as me, bryan and just a handful of folks in in a small, old office. The original idea was, what so influence? Ore marketing, softwh