The Lean Product Playbook with Author Dan Olsen
The Product Podcast
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The Importance of Risk Satisfaction
The KNO model is a tool to get clear on your value prop and think about your product. On the X-axis, it talks about how fully does the product meet the need that we're talking about? The Y-axis is based on how much customer satisfaction or dissatisfaction is created. And when you view the importance of risk satisfaction this way, you realize that the opportunity to create customer value is just how much room is there to the right of where the market is today.
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