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#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)
LEVELS – A Whole New Level
What Is the Benefit of Using This Thing?
There are a couple of things that are interesting with the space we're into that i've thought about from a performance standpoint. There's an element of the awareness play, the education and awareness play thas top of funnel, not even from a brand standpoint. It's a little bit different play than, like, the car company that you can skip. You're basically just skipping the education phase because everyone knows what the card does. We've got a different job to do educating people about this thing. Like, what is the benefit to using this thing? How can it change your behavior, your life, all these things, way that you make decisions.
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