Chairish's CEO on Bringing Style, Speed, Sustainability and Tariff Relief to Shoppers
Total Retail Talks
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Understanding the Cherished Customer: Design, Sustainability, and Diversity
This chapter explores the characteristics of the discerning customer who appreciates beautiful interiors and prioritizes sustainability. It also examines shifting demographics, highlighting the blend of affluent urban consumers and interior designers, and how the business tailors its offerings to meet diverse design preferences.
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