AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
April Dunford on product positioning, segmentation, and optimizing your sales process
Lenny's Podcast: Product | Growth | Career
How to Segment a Market
In a typical bto b purchase process, particularly if it's what we would call enterprise soffware, typically there are between five and seven people involved in making the decision for what gets bought. So i need to understand that deeply in order to build my whole go to market strategy,. In order to have marketing campaigns that resinate with those kinds of companies. Then we have personas. Now, again, if i'm selling a consumer thing, maybe all i care about is personas, right? All I care about is who's this purses to buy b to b everything's a little bit more complicated than that.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode