5min chapter

Thoma Bravo's Behind the Deal cover image

How ABC Fitness Keeps Your Gym Running

Thoma Bravo's Behind the Deal

CHAPTER

Tomar Baba - What's the Leading Provider in the Fitness Market?

The company was going to be for sale. The business was started in 1981 by a gentleman by the name of Jim Butine, who owned a couple of fitness facilities in Little Rock, Arkansas. He divested the fitness facilities and focused on the billing and payments engine and the software platform. And he'd run the business for 40 years. It became time for him to transition leadership to Paul Schaller and Bob Wistent and the rest of the team. So we really drilled down on ABC as the number one platform opportunity for us in the market. Tomar Baba: We just clicked with the management team from the very beginning. A group of people that wanted to do right by their

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