2min chapter

HBR IdeaCast cover image

Why Companies Decide to Sell on Amazon—or Not

HBR IdeaCast

CHAPTER

How Do I Get Reviews?

If your products don't have listings or reviews yet, you need to figure out how do I get reviews. Amazon has a program called Amazon Vine where they send a free product to their most trusted reviewers in order to review those new products and help you start on the platform. There are also kind of third party companies that contact your people or your customers after they bought the product and ask for a review. Another phenomena I've seen is brands playing a little bit with the price.

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