James O'Keefe - A History of Free Speech

In 2005, O'Keefe began to realize in 2005 that print media was not the future of journalism. In his junior year, James O'Keefe organized a meeting with a Rutgers official where he pretended with an accomplice to be an Irish American activist fighting against the stereotyping of his people. The video gained tens of thousands of views on YouTube back at a time when the site was new enough that those numbers were impressive. He would go on to claim to this day that Rutgers pulled lucky charms from the shelves after his stunt, even though that's not true.