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SELFLESS: Why “You” Are a Social Creation

The Next Big Idea

CHAPTER

The Role of Identities in Behavior

A study done by social psychologist Margaret Shee about Asian women taking their lives is an extraordinary example of how identities show up in the way we behave. As you point out, we each have this kind of range of identities, right, and different kind of lenses on ourselves. And these different selves that evoked can kind of change our behavior.

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