How Do We Differentiate Our Book From Other People?

The contents of one's book in my opinion must be a window into how they work and their methodology and their processes. The book is meant to start a relationship between the reader and the author. I think must be what it is that you do different as a business coach, executive coach or entrepreneur. Include anything that would give someone a clue as to how you work why you work who you work with whether you have a sense of humor or not right?