How to Turn Ideology into Action
Ecommerce Playbook: Numbers, Struggles & Growth
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The Importance of Clarity in Evaluating an Agency
The idea that you're gonna get a call for 30 minutes and assess them, I think is pretty short-sighted as a way to actually evaluate an agency. Instead what I would evaluate is I would ask the agency to have clarity of their ideology and how it's operationalized inside of the organization. So that they can show you that like the things that they say they're going to do are done regardless of who the person is.
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