The power of podcasting is one of the factors that has obviously been kind of critical to your journey, which I find astonishing. As you pointed out, it's effectively like radio, but you're able to have these very intimate conversations as you would with a friend nestled in people's ears. Pure audio allows people to multitask and we all discovered an extra hour or two in our day where we could listen to audio while we were commuting or going to the gym or washing dishes.