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Amazon Part 1: The Inventor vs. The Monopolist

Foundering

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Amazon and Jeff Bazos

The rise of jeff bazos and amazon is one of the most celebrated and contentious business stories of our times. Amazon has simply become so big that its tentacles reach into almost every aspect of business these days. To really understand this company that's become as essential as it is villainized, it's important to go back to the paleolithic days of the internet. Back then, amazon was just an online bookseller. We'll begin to tell that story we come back.

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