2min chapter

Deconstructed cover image

Ben Smith on the Bust of the Digital Media Age

Deconstructed

CHAPTER

The Rise and Fall of Drudge

I was emailing your colleague Whitney all the time to try to get links on the front page of the office. Andrew Breitbart was in charge of during the day posting links on drudge and he would have his little instant messenger green light up there. Do you remember that? I don't remember that. It was very eerie because it kept popping up. But if I had a story that I thought that drudge would be interested in, I would send it over that way. The stories that I would have thought then that drudge was interested in are still the exact same kinds of stories that I think will traffic well on social.

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