I've been a fan of footwear my whole life. Obviously I've been a runner, but I've been interested in foot health and shoe comfort for way too long. And throughout his entire career, he's never been satisfied with the products that were available to him as a runner. He has started a company trying to transform the way people walk and run. It's almost like doing a service to people. To use your gift that you've been given to help other people. Yeah. Hates kind of a strong word. You know what I mean? Jordan Peterson will talk about this too. Like don't find your passion. Just find something you're good at that people appreciate you for

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