Ep. 119: Jennifer Hyman | How Rent the Runway Makes a Statement with Style—and Service
Customer Confidential: Untold Stories of Earned Growth
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Rent the Runway Unlimited
The trend towards smart consumption really, really helps us. And then the third thing that I think has inspired the virality is offline network effects. So if you're walking into work wearing a new outfit every day and people notice that you have a subscription to Rent the Runway Unlimited, it's a closed loop of people who start to notice that. More people from that circle start to use it and kind of validate the behavior, which convinces more to use it.
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