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#34 Creativity Inc: The Autobiography of the founder of Pixar
Founders
Entrepreneurs, You Have to Understand Humans Resistance to Change
"When designing products and services, you have to understand humans resistance to change," he says. "George wanted this new video editing, editing system in place but the film editors at Lucas film did not." George is a filmmaker, but he's an entrepreneur because he bets on himself,. If not, you would just go get a job., John Lasseter adds.
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