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2min chapter
Puma-CEO Arne Freundt (#724)
OMR Podcast
Kooperation zwischen Puma und Check24 im Marketing
Dieses Kapitel behandelt die Marketingzusammenarbeit zwischen Puma und Check24 für ein inoffizielles Euro-Nationaltrikot. Die Gesprächspartner erläutern den Ausschreibungsprozess und das entscheidende Marketingkonzept sowie die Auswirkungen dieser Kooperation auf die Markenpräsenz im Sportbereich.
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