2min chapter

Grit cover image

Founding CRO @HubSpot / Prof @HBS / CoFounder @Stage 2 Capital Mark Roberge: The Science and Psychology of Scaling

Grit

CHAPTER

Marketing Isn't Just About Direct Mail, It's About Great Writing

The CEO of hopspot talks about the company's early days. He also explains how he hired a journalist to help him with his marketing strategy. Hopspot is now valued at more than $1 billion, and has been in business for over 10 years.

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