How to Get Investors to Buy Into Your Sports Betting Hedge Fund

In Australia whilst Betfares are burgeoning business and matchbook etcetera betting in play most people don't understand that as a way of trading or betting on sport. Most of our investors are not the young not 18 to 25 year old guys or girls who have grown up with that environment so they're used to just having going to the TV or going to a book maker having a bet and either winning or losing. So the hardest thing has been the educating and then the second thing which we've really focused on has been the reduction in the volatility of our returns. We've taken all the volatility out of our out of our trading so a bad month for us will be a minus one percent