"It's kind of human nature. You start discounting for people, and even if they're good people, doe as sharks," he says. "You're training your customers to expect certain you're doing a lot of negative things." The first step in valuing yourself is very clearly understand how much trust you've lost by over-pricingyour product or service,. He adds that just because you did something for five years does not mean you're fucking good at iti.
"Know your worth." That's a phrase I can't stand, because most of the time, people talk about how "worthy" they are when they haven't done anything to justify that claim. But at the other end of the spectrum are people who have a lot to offer, but they don't realize it & take advantage of it. You need to resist the temptation to "discount" yourself in business & life & "price" yourself more fairly & generously. Because if you do bring something worthwhile to the world, you deserve to benefit from that.