"It's kind of human nature. You start discounting for people, and even if they're good people, doe as sharks," he says. "You're training your customers to expect certain you're doing a lot of negative things." The first step in valuing yourself is very clearly understand how much trust you've lost by over-pricingyour product or service,. He adds that just because you did something for five years does not mean you're fucking good at iti.

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