How to Launch a Successful Kickstarter Campaign

The first product capture, almost every photographer who has ever put on a neck strap has experienced, wow, this literally hurts my neck. I have to have one hand on the camera while walking. And so you kind of look at the magnitude of the problem and then what is your solution? How effectively does it actually attack that problem? Really, that's what defines an addressable market. These are all terms that were a bit foreign to me at the time, but there was something intuitive to me about that. And I felt like there's a need here. And the solution that I have aptly solves the problem. And so I think people are going to buy it."