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Pivoting and Building Awareness for a New Product (in a Competitive Space) with J.R. Farr
Open Threads
The Idea of Space Mountain
Shopify is an API-driven site that lets users sell digital products. The company was founded by two former Shopify employees who wanted to make it easier for people to buy and sell online. They say the idea came from a Disneyland ride called Space Mountain, which turns dark after you get on in the middle of the experience.
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