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The Next Era of Growth: How to Achieve Full Funnel Excellence

Perpetual Traffic

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The Importance of Short Term Effects

3X is generally speaking where a business that's producing its own products is profitable and B, where a business needs to be profitable in order to compete with the overarching market. Les Bonet and Peter Field found that sales activations produced big short term effects. The effect of brand building is much more longer term and it decays more slowly. It actually accumulates over time to drive long term profit and growth.

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