Be Your Own Biggest Fan

Steve Jobs was asked to tell how he silenced the founder of Osborne Computers whose portable computer had been putting a dent in Apple sales. He told him, Adam, it's so good that even after it puts your company out of business, you'll still want to go out and buy it for your kids. The larger point here is listen, pessimism is a self fulfilling prophecy. If you don't believe that you can do something then you definitely won't.