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18: The $50B contrarian, Ira Lubert

Onward, a Fundrise Production

CHAPTER

The Struggles of Due Diligence

Radner: It was a very competitive market. The fact that we have a direct connection to the investor, we can explain to them what's happening. They can agree or not agree, but they're the decision maker. FunRite started adding a new asset class. I didn't know that. We just started. Some investors like, how do you diligence technology companies? I'm like, well, we have 125 software engineers of the company. That's a good way to do it. You really needed to analyze this as a product, or is it really an opportunity to create a marketplace or another business classification? That was the hardest part of the due diligence.

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