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Icelandic Tourism's enhanced reality "without silly headsets”

On Strategy Showcase

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Is There a Difference Between Virtual Reality and Real Reality?

When Mark Zuckerberg made his announcement, what we were doing at that time was already concepting for our fall, winter activation. This is actually a piece of film that's all about sort of drawing the contrast between what Zuckerberg was promoting with the metaverse and what you guys in fact have - which is actual reality in spades.

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