Anheuser-Busch vs Miller - Surprise Attack Dog | 5
Business Wars
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The Battle for Beer Supremacy: Anheuser-Busch's Rise
This chapter explores the competitive landscape between Anheuser-Busch and Miller in the mid-1990s, emphasizing Anheuser-Busch's advertising successes and market dominance. It also touches on Miller's struggles, culminating in a high-stakes merger proposal that highlights the growing pressure from international competition.
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