Consumers embrace their inner Maxxinista
Marketplace
00:00
Navigating Retail in a Changing Economy
This chapter delves into the evolving consumer behaviors in the retail sector, focusing on the increased popularity of value-driven retailers like TJ Maxx amidst economic challenges. It contrasts the strategies of bargain hunters against struggling retailers like Target, while examining pricing tactics businesses are adopting in response to inflation and tariffs. The chapter illustrates real-world examples of companies implementing service fees and innovative pricing to cope with rising costs, reflecting a heightened consumer awareness of corporate pricing practices.
Transcript
Play full episode
